Bio

About Me

I am an experienced, award-winning Senior Account and Content Director with a successful history of working in the media and marketing industries. Skilled in Digital Strategy, Journalism, Media Relations, and growing and managing businesses, I have a strong understanding of how analytics, paid and organic search can inform and direct a multi-platform content strategy that both engages customers and achieves business objectives. 

As well, with over 20 years of experience editing, writing and managing diverse teams (including editorial, design, and client service), I bring a unique and diversified perspective to help you build an engaged and loyal customer base.

digital/social/video/print

The Work

retail/Tech/arts/Sports/FI

The Clients

I have worked with some of the largest companies in Canada (Walmart Canada, Ford, and Canadian Tire). Also, some mid-size ones (Henry's and Air Miles). And not-for-profits, too (Banff Centre for Arts & Creativity). Regardless of their size or industry, they all share share a respect for - and a desire to engage with - their customers and audiences. They understand that creating good content at the top of the funnel helps achieve their goals at the bottom of the funnel.

What is it about Content Marketing that I like? The audiences. Whether they click on a video, open an enewsletter, share a Tweet or go old school and pick up magazine, these are audiences that are primed to be engaged, entertained and educated. And that makes it a whole lot of fun to create content for them!

A Brief History

So, a little bit more about me. I spent 12 years as a business reporter and editor at The Financial Post, then three years at the National Post. That was followed by six years as the editor-in-chief of TV Guide and tvguide.ca, and now 11 years as a content marketer. I've had the opportunity of interviewing some of Canada's top executives, and the pleasure of talking to some of the world's top singers, entertainers and artists (Alanis, Ellen, and Alex Colville). I once even got an audience - there's no other word for it - with British Prime Minister Margaret Thatcher. It may not have made me the most interesting man in the world, but it's given me a most interesting career.

For a more formal overview of my work life click here.  

What can I Do for you?

Content. Strategy. Execution. That's what it says at the top and that's what I can do. From a 360-degree solution to targeted white papers, from videos to project management - it's all possible. Get in touch and let's talk!

Skills

Awards

Pearl Awards

12 Gold, including Best Return on Investment (Air Miles magazine); Best Overall Winner (Walmart Live Better); 19 Silver, including Best in Show (Walmart Live Better); Achievement of Corporate Objectives (Walmart Live Better); 6 Bronze, including Best Special Issue Kraft Cover Integration, Walmart Live Better 

Education

University of toronto

BA in English & History

Ryerson

(Ryerson Polytechnical Institute)

Courses in journalism

Contact

Email: jhubbard at jaimiehubbard.com
Phone: 1.416.786.4713
Address: Toronto, Canada